Aura Wellness — Brand Identity

Aura Wellness — Brand Identity & Visual System

Aura Wellness is a conceptual wellness brand developed from initial logo exploration through to a complete visual identity system.

The process began with hand-drawn logo concepts exploring balance, growth, harmony, and connection. The selected direction was then refined digitally, establishing the logo, typography, and a calm, sophisticated color palette.

The final identity brings everything together into a cohesive brand system, demonstrating how Aura Wellness translates across packaging, business cards, digital interfaces, website design, and social media.

From sketch to digital refinement to final brand application, this project demonstrates a complete identity development process.

@Figma