Revamping Behno’s E-Commerce Experience

Abhinav Sharma

UI Designer

UX Designer

Web Designer

Figma

E-Commerce

Case Study: Revamping Behno’s E-Commerce Experience – UI/UX Design

Client Overview

Behno is a premium luxury fashion brand that blends contemporary design with ethical craftsmanship. As a high-end e-commerce store, Behno required a seamless shopping experience that aligned with its brand values, improved user engagement, and optimized the checkout flow

Project Goals

🔹 Identify and resolve UX pain points that impact customer retention and conversion rates. 🔹 Redesign the website’s UI to create a modern, intuitive, and luxury-driven experience. 🔹 Improve mobile usability and ensure a seamless shopping journey across all devices. 🔹 Optimize the checkout flow to reduce cart abandonment and enhance conversions.

Our Work Process

1. Research & UX Audit

Before jumping into the design, we conducted a comprehensive UX audit to understand Behno’s user challenges.

Key Findings from the Audit: ✅ Complex navigation made it difficult for users to explore collections. ✅ Product pages lacked visual hierarchy, making it harder to focus on key details. ✅ The checkout process had unnecessary steps, increasing the cart abandonment rate. ✅ The mobile experience was not fully optimized, leading to usability issues.

To validate our findings, we used:

Heatmaps & Analytics to track user behavior.

Competitor benchmarking is used to identify best practices in luxury fashion e-commerce.

User Interviews to gather insights on shopping preferences and frustrations.

2. Wireframing & User Flow Optimization

With the research insights in hand, we moved on to improving Behno’s user journey.

Key Wireframing Enhancements: 🛍️ Navigation Simplification: Redesigned the menu for easy product discovery. 🔍 Product Page Optimization: Improved layout, ensuring clear CTAs and pricing visibility. 📱 Mobile-First Approach: Designed for seamless browsing across all screen sizes. 🛒 Checkout Flow Enhancement: Reduced steps to minimize friction and improve conversions.

We created low-fidelity wireframes to map out the new experience and tested them with users to refine the flows.

3. UI Design & Visual Enhancement

Once the user flow was finalized, we focused on bringing Behno’s brand to life through design.

🎨 Luxury-Driven Aesthetics: A clean, elegant interface with a premium feel. 📸 High-Quality Imagery: Showcased products with immersive visuals & zoom effects. 🌐 Consistent Branding: Refined typography and colors to align with Behno’s identity. 🛍️ Enhanced Shopping Experience: A clutter-free design ensuring effortless browsing.

Final Designs:

High-fidelity UI prototypes in Figma

Custom Shopify theme design with smooth transitions

Accessibility improvements for a more inclusive experience

4. Shopify Integration & Performance Optimization

Once the design was finalized, we worked on integrating the new UI with Shopify while ensuring optimal performance.

🚀 Custom Shopify Theme Development – Built a tailored experience for Behno’s customers. 📊 Speed Optimization – Reduced page load time for a smoother shopping experience. 🔗 Seamless Integrations – Enhanced payment gateway and checkout for faster conversions.

Results & Impact

After launching the redesigned Behno website, we saw significant improvements:

📈 35% Increase in User Engagement – More time spent on product pages. 🛍️ 25% Boost in Conversion Rate – Reduced cart abandonment and improved checkout experience. 📱 40% Faster Mobile Load Times – Enhanced speed and usability. 🔄 Improved Navigation & User Flow – Smoother shopping experience leading to repeat customers.

Tools & Technologies Used

🛠 Design: Figma, Adobe XD 🛠 Development: Shopify, Liquid, HTML, CSS, JavaScript 🛠 Analytics & Testing: Google Analytics, Hotjar (Heatmaps), A/B Testing

Final Thoughts

Our collaboration with Behno resulted in a visually stunning, high-performing e-commerce experience that aligns with their brand vision. By focusing on user needs, performance, and design aesthetics, we created a platform that not only looks great but drives real business results.

🔗 Visit the Live Project: www.behno.in

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Posted Mar 20, 2025

Fashion brand’s Shopify store, to improve user engagement and conversions. Our UX audit identified pain points in navigation, product discovery, and checkout.

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