Revamping Behno’s E-Commerce Experience
Abhinav Sharma
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Posted Mar 20, 2025
Fashion brand’s Shopify store, to improve user engagement and conversions. Our UX audit identified pain points in navigation, product discovery, and checkout.
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Case Study: Revamping Behno’s E-Commerce Experience – UI/UX Design
Client Overview
Behno is a premium luxury fashion brand that blends contemporary design with ethical craftsmanship. As a high-end e-commerce store, Behno required a seamless shopping experience that aligned with its brand values, improved user engagement, and optimized the checkout flow
Project Goals
🔹 Identify and resolve UX pain points that impact customer retention and conversion rates.
🔹 Redesign the website’s UI to create a modern, intuitive, and luxury-driven experience.
🔹 Improve mobile usability and ensure a seamless shopping journey across all devices.
🔹 Optimize the checkout flow to reduce cart abandonment and enhance conversions.
Our Work Process
1. Research & UX Audit
Before jumping into the design, we conducted a comprehensive UX audit to understand Behno’s user challenges.
Key Findings from the Audit:
✅ Complex navigation made it difficult for users to explore collections.
✅ Product pages lacked visual hierarchy, making it harder to focus on key details.
✅ The checkout process had unnecessary steps, increasing the cart abandonment rate.
✅ The mobile experience was not fully optimized, leading to usability issues.
To validate our findings, we used:
Heatmaps & Analytics to track user behavior.
Competitor benchmarking is used to identify best practices in luxury fashion e-commerce.
User Interviews to gather insights on shopping preferences and frustrations.
2. Wireframing & User Flow Optimization
With the research insights in hand, we moved on to improving Behno’s user journey.
Key Wireframing Enhancements:
🛍️ Navigation Simplification: Redesigned the menu for easy product discovery.
🔍 Product Page Optimization: Improved layout, ensuring clear CTAs and pricing visibility.
📱 Mobile-First Approach: Designed for seamless browsing across all screen sizes.
🛒 Checkout Flow Enhancement: Reduced steps to minimize friction and improve conversions.
We created low-fidelity wireframes to map out the new experience and tested them with users to refine the flows.
3. UI Design & Visual Enhancement
Once the user flow was finalized, we focused on bringing Behno’s brand to life through design.
🎨 Luxury-Driven Aesthetics: A clean, elegant interface with a premium feel.
📸 High-Quality Imagery: Showcased products with immersive visuals & zoom effects.
🌐 Consistent Branding: Refined typography and colors to align with Behno’s identity.
🛍️ Enhanced Shopping Experience: A clutter-free design ensuring effortless browsing.
Final Designs:
High-fidelity UI prototypes in Figma
Custom Shopify theme design with smooth transitions
Accessibility improvements for a more inclusive experience
4. Shopify Integration & Performance Optimization
Once the design was finalized, we worked on integrating the new UI with Shopify while ensuring optimal performance.
🚀 Custom Shopify Theme Development – Built a tailored experience for Behno’s customers.
📊 Speed Optimization – Reduced page load time for a smoother shopping experience.
🔗 Seamless Integrations – Enhanced payment gateway and checkout for faster conversions.
Results & Impact
After launching the redesigned Behno website, we saw significant improvements:
📈 35% Increase in User Engagement – More time spent on product pages.
🛍️ 25% Boost in Conversion Rate – Reduced cart abandonment and improved checkout experience.
📱 40% Faster Mobile Load Times – Enhanced speed and usability.
🔄 Improved Navigation & User Flow – Smoother shopping experience leading to repeat customers.
Tools & Technologies Used
🛠 Design: Figma, Adobe XD
🛠 Development: Shopify, Liquid, HTML, CSS, JavaScript
🛠 Analytics & Testing: Google Analytics, Hotjar (Heatmaps), A/B Testing
Final Thoughts
Our collaboration with Behno resulted in a visually stunning, high-performing e-commerce experience that aligns with their brand vision. By focusing on user needs, performance, and design aesthetics, we created a platform that not only looks great but drives real business results.
🔗 Visit the Live Project: www.behno.in