Moti Moti
Letícia de Cássia
Moti Moti is the delicious fusion between mochi—a Japanese cake made of rice—and ice cream. In its rebranding, a new concept was developed both verbally and visually. Among the outcomes, there were: visual guide, logo variations, packaging, and social media posts.
Project developed under the design agency Pharus, directed by Cris Inoue, and designed by Carol Ohashi and Letícia de Cássia.
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Posted Mar 28, 2024
Rebranding of Moti Moti, a Japanese cake that is filled with ice cream. Outcomes: visual guide, logo variations, packaging, and social media posts.
![DESTINO: [Destiny:]](https://media.contra.com/image/upload/w_400,q_auto:good,c_fill/jtwyflyaxtrx2q6i5n3v.avif)
![A mulher em mim ["The Woman in Me", Brazilian edition]](https://media.contra.com/image/upload/w_400,q_auto:good,c_fill/bb1h8fzmhv6xhm18a94z.avif)