Greed Coffee Branding ✦ Food & Beverages
Kins Consultants
Greed is an unapologetic coffee brand crafted for students and driven professionals, the ambitious ones who push tirelessly towards success.
Name as the North Star
Greed is more than just a name; it embodies a fierce, uncompromising attitude. It captures a spirit hungry for more, more drive, more intensity, more flavor and signals a bold invitation: don't hesitate, take what's yours.
In a world built on waiting your turn, Greed emerged as a brand for those who refuse to settle. Our mission was clear: create an unapologetic grab-and-go coffee brand specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success.
Our brand identity channels
the raw energy of hustle culture.
Client
Greed
Industry
Food & Beverages
Country
India
Scope
Branding, Packaging, Mascot Design,
Art Direction, Design System
Team
Design Director
Pranjal Kaila
Pradhyumn Kag
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Posted May 19, 2026
How Kins built a bold consumer coffee brand for ambitious young professionals through strategy, naming, and visual identity. A high-energy coffee brand designed for ambitious students and young professionals.
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