Nexwe Bank

Independent, flexible and human: Nexwe is a digital bank that offers innovative financial services through a bolder and more differentiated approach. It's not a traditional bank because it doesn't use physical space and doesn't subscribe to "boring" formalities or overly bureaucratic solutions.

Nexwe fintech aims to provide a more agile, accessible and transparent experience.

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The bank wanted its visual identity to reflect its innovative and adventurous approach, appealing to a young and relaxed audience. The main feature of the design is a lively and vibrant color palette, chosen to match the spirit of Nexwe's target. The addition of black provides a sense of security and stability, creating a balanced and cohesive overall look.

The brand's symbol is a combination of the letters "n" and "w", representing more than just the letters themselves. It's built upon four concepts: movement, direction, connection and speed. The concepts are reflected in the organic design of the letters and their seamless flow. The symbol also includes a unique black outline that highlights the brand's youthful and modern characteristics.

By incorporating small illustrations, personalized photo applications and unique visual elements, the brand becomes even more distinct and stands out in the market. The visual identity communicates concepts that are not commonly associated with financial companies, like tranquility, enjoyment and positivity. However, these concepts perfectly align with the bank's audience and make perfect sense for this financial institution.

Overall, the project convey a modern, accessible and differentiated image, praising and emphasizing the desire to provide a relaxed, practical and satisfying financial experience for the younger public.