When developing the visual identity of the Teal brand, the main goal was to create a unique signature that accurately reflects its essence. This signature needed to showcase the refined and modern sides of the brand. To achieve this, a color palette of blue, green and gold was chosen. Blue represents calmness and serenity, which are key characteristics of the brand's products. Green symbolizes renewal revitalization, clarity of thought, communication and openness - all align with the brand's purpose and message. Finally, gold represents the quality, exclusivity and premium state of the Teal brand.