Branding for a Government project - Jak sdílet energii

I was responsible for the full visual identity of the national project Jak sdílet energii, initiated by the Ministry of Industry and Trade of the Czech Republic. The aim of the project was to raise public awareness around energy savings and responsible energy use in everyday life. The scope of work included logo design, typography, color system, brand guidelines, and visual language for various communication channels such as the web, social media, and offline materials. The identity was designed to be flexible and scalable across all platforms while maintaining consistency and strong public visibility.