Pinto Express — Full Brand Identity

Pinto Express is a B2B breakfast delivery company based in Heredia, Costa Rica. They came to me with just an idea: deliver authentic Costa Rican "gallo pinto" directly to offices and businesses. They needed a complete brand identity built from scratch to position themselves as a professional, reliable food service for corporate clients.

Logo design in multiple formats: horizontal (general use), vertical (social media/profiles), icon-only (favicon, app avatar), and monochrome (print)

Brand manual defining mission, vision, values, brand promise, and tone of voice

Color palette built around deep blues (#1a0a2e, #0d1b3e), accent orange (#FF8C00), cream white (#FFF8E7), and warm gold (#FFB347)

Typography system with clear hierarchy: bold display fonts for headers, clean sans-serif for body text

Business card design (90mm x 50mm, front and back) featuring the menu and contact info

Marketing brochure for corporate client outreach

Favicon in multiple sizes (16x16, 32x32, 64x64)

Brand voice guidelines defining the tone as authentic Costa Rican, professional, precise, and appetizing

The client's target audience is HR managers and business owners with 10-100+ employees. The brand needed to feel professional enough for B2B relationships (invoicing, subscriptions, recurring orders) while keeping the warmth and authenticity of traditional Costa Rican food.

I built the visual identity around a contrast between deep, professional dark tones and warm food-inspired accents. The orange and gold evoke the yolk and warmth of a fresh breakfast, while the deep blue backgrounds communicate reliability and corporate trust.

The business card was designed at 90mm x 50mm (Costa Rican standard) with a matte finish. The front features the logo, tagline, contact info, and service highlights. The back displays the full menu, reinforcing the product offering at every touchpoint.

Pinto Express launched with a cohesive, professional brand identity that positions them as the go-to corporate breakfast delivery service in Heredia. The brand system covers everything from digital presence to print materials, giving the client a complete toolkit to grow their business.

Every deliverable was provided in production-ready formats (SVG, PNG, PDF) with clear usage rules documented in the brand manual.