100 clicks: More users are directed to the website, demonstrating user interest.
0.9% Click-Through Rate (CTR): Effective content and optimization strategies led to users clicking on the website in search results.
Source: Google Search Console
Challenges:
Establishing a new website with limited domain authority.
Targeting a competitive educational niche within a specific geographical region.
SEO Strategies Implemented:
Content-Driven Approach:
Focused on crafting engaging, high-quality blog posts targeting keywords with local search intent.
Optimized blog posts with relevant keywords, ensuring content is informative and engaging, and targeting user intent(You know Semantic SEO is a thing!!).
On-Page Optimization:
Implemented on-page SEO best practices, including title tag and meta description optimization, image optimization, Schema and internal linking for improved website structure and user experience.
Improved website structure for a seamless user experience.
Technical SEO & Page Speed:
Conducted a thorough audit to resolve indexing and crawling errors.
While auditing, we found some pages were low on speed and then optimized loading speed for those pages.
Continuous Brainstorming & Monitoring:
Regularly evaluate the website's performance using analytics tools.
Done, a lot of Market Research for new content ideas and SEO strategies based on data insights and ongoing research into user search intent and competitor analysis.
Results:
11K impressions on Google within 3 months
100 clicks generated through organic search
Increased CTR from 0% to 0.9%.
Client Benefits:
Improved brand visibility in the local market.
Increased organic leads and engagement from potential students.
That's Wrap!!
If you have a small business and want to grow your website in Google's top rankings. Then Let's connect and increase your website traffic.