SEO Audit: Unlocking Traffic Potential for Educational Websites
In this project, I discovered and resolved major technical and content-related SEO issues restricting organic traffic to an educational website.
To find out why a website is stuck at certain traffic. We have done a detailed website auditing.
One of my client's educational websites faces stiff competition in the online learning space.
A well-optimized website is crucial for attracting students and promoting educational offerings.
In this situation, a website audit acts as a diagnostic tool, identifying areas for improvement in website functionality, user experience (UX), and Search Engine Optimization (SEO).
Problems Identification:
Following the website audit, the report will identify the 2 core problems hindering website traffic growth. These problems will likely include:
Non-HTTPS URLs: Reduced rankings due to lack of secure encryption.
Keyword Overstuffing: Poorly written content led to low user retention and penalties from search engines.
Strategies Applied:
Based on the identified problems, the report will propose solutions in a step-by-step manner:
HTTPS Migration
Installed and configured an SSL certificate for secure browsing.
Redirected all non-HTTPS pages to their secure counterparts.
Keyword Optimization for Blogs
we review and revise existing blog content to remove keyword stuffing and then Implement a natural keyword integration strategy that prioritizes readability and user experience.
Rewrote blog posts to remove overstuffing and align with user intent.
Created a content refresh plan targeting high-impact keywords.
Additional Enhancements:
Fixed mobile responsiveness issues for better UX.
Built backlinks from authoritative educational platforms.
Project Results:
By implementing the solutions outlined in the website audit report, we achieved significant growth in website traffic and user engagement. Here's a comparison of key metrics before and after the project:
Traffic Comparison
CTR improved by 53% (3% to 4.6%).
Clicks increased by 51% (108K to 163K).
Sustained 3.6M impressions while driving higher engagement.
Client Benefits:
Increased lead generation potential from optimized organic traffic.
Enhanced website credibility and security for long-term growth.
That's Wrap!!
Is your website not attracting the traffic it deserves? We can help! Contact me today for a free consultation and website audit.
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Posted Mar 3, 2024
By implementing the solutions outlined in the website audit report, we achieved significant growth in website traffic and user engagement.
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