More sales don’t always mean more money in your pocket. In this episode I break down a business that grew revenue 40% while profit fell 30%, using a simple example.
What’s inside:
→ Why discounts quietly shrink your margin
→ How costs can grow faster than sales
→ The danger of spending ahead of growth
→ Small leaks (fees, refunds, unpaid invoices) that add up
→ 3 fixes: track margin, test price before discounting, know your profit per sale
Growth is not profit. Know your numbers.
Follow Me: for more money lessons. Episode 6 is coming soon!
Episode 5: Revenue up 40%, profit down. Why? 📉
More sales don’t always mean more money in your pocket. In this episode I break down a business that grew rev...