Episode 2: Your Numbers Should

Episode 2: Your Numbers Should Make a Sense! Your sales are growing, but are you actually making more money?

Sales up 40%. Profit down 7%. 😬

Same business, six months later:

Sales: 100K → 140K a month

Profit: 15K → 14K a month

Profit margin: 15% → 10%

More revenue doesn't mean more money. Three things quietly eat the difference:

1️⃣ Margins shrink. Discounts, supplier price rises and delivery costs. 2️⃣ Overheads outgrow sales. Hires, rent and software. 3️⃣ Cash gets stuck. Unpaid invoices and unsold stock.

Track these 3 numbers every month: ✅ Gross margin % ✅ Net profit margin % ✅ Profit vs cash in the bank

Growth without margin is just a busier business.