Meltin(Pot)–Identity & Web

Meltin(Pot)

A Branding Journey for an Iconic Italian Fashion Label

A meltin pot is a place where a variety of people, cultures and people assimilate into a cohesive whole. Starting from this definition a graphic device (the parentheses) was designed, capable of effectively making the brand stand out while helping the brand make a shift from mass market to accesible luxury.

Meltin(Pot) is a gold winner @Transform Awards Europe 2024, for Best Visual Identity from the Retail Sector.

Special thanks to:

Mirona Gadei - Project Manager

Iustin Surpanelu - Video & Photography

Ovidiu Buta - Styling​​​​​​​