Meltin(Pot)–Identity & Web
Matei Rusu
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Posted Jul 29, 2025
Transform Awards 2024 Gold Winner - Retail Sector
Meltin(Pot)
A Branding Journey for an Iconic Italian Fashion Label
A meltin pot is a place where a variety of people, cultures and people assimilate into a cohesive whole. Starting from this definition a graphic device (the parentheses) was designed, capable of effectively making the brand stand out while helping the brand make a shift from mass market to accesible luxury.
Meltin(Pot) is a gold winner @Transform Awards Europe 2024, for Best Visual Identity from the Retail Sector.
Special thanks to:
Mirona Gadei - Project Manager
Iustin Surpanelu - Video & Photography
Ovidiu Buta - Styling