TUIASI INNOVATE–Identity & Web

TUIASI INNOVATE

Visual Identity & Web

Context

Established in March 1937, the „Gheorghe Asachi” Technical University in Iași, Romania, hosts over 14,000 students and 662 faculty members across various faculties. With a focus on international education, the university renewed the image of „STUDY AT TUIAȘI” project to attract foreign students. Seeking to cater to international students’ needs, university leaders enlisted our expertise to redesign the study.tuiasi.ro website.

Challenges

The project faced numerous challenges, from building a website for 12 study programs within tight deadlines to addressing the lack of relevant visual assets. However, the most significant obstacle was the absence of an established identity system, which required us to take a comprehensive approach and create a visual identity from scratch.

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