Website Migration & SEO Content Optimization for Deren

Deren needed a more flexible and scalable website structure to improve content management, support its marketing strategy and create a smoother user experience. The project focused on migrating the existing website to WordPress with Elementor, allowing the team to manage and update content more easily without depending on complex technical processes.

The new website structure improves navigation, keeps the existing conversion-oriented CTAs and introduces a dedicated blog section to support SEO and content marketing efforts. The project also included the integration of key digital tools such as Calendly, Hotjar, Yoast SEO and Google Site Kit, helping the business track performance, understand user behavior and improve its organic visibility.

In addition to the technical migration, the project included support in content marketing, including the planning and writing of SEO-optimized blog articles designed to strengthen Deren’s online presence and attract qualified traffic.

Migrated the website to WordPress with Elementor for a more agile and autonomous content management process.

Reorganized the website structure to improve clarity, navigation and user experience.

Preserved and integrated the existing calls to action to maintain conversion opportunities across the website.

Created and implemented a new blog section to support the company’s content marketing and SEO strategy.

Integrated Calendly to simplify appointment scheduling and lead generation.

Added Hotjar to analyze user behavior and identify potential UX improvements.

Set up Yoast SEO to optimize pages and blog content for search engines.

Connected Google Site Kit to monitor website performance, traffic and SEO insights.

Managed content marketing tasks, including blog planning and SEO-focused copywriting.

Wrote optimized blog articles to improve organic visibility and support long-term digital growth.