Growth Marketing Strategy for LeCloud's Marketing Foundation

Overview Built the marketing and demand-gen foundation for LeCloud, a sovereign cloud platform for EU-regulated sectors, and its e-invoicing compliance product ahead of France's September 2026 e-invoicing mandate. As the company's first dedicated marketing hire, I brought in growth marketing strategy and package built around creating consistent branding and marketing materials, driving campaign actions and systems for outreach, and forming baseline metrics to measure ongoing growth and success.

The team needed end-to-end support: positioning and messaging, a segmentation system, bilingual (English/French) outbound campaigns, sales collateral, and a LinkedIn content engine they could run in-house after handoff.

Brand and messaging reference: voice, positioning, and a mandate-first narrative that translates technical sovereignty into buyer language

ICP and persona definition, expanded into a three-ring segmentation and persona system mapped to product tracks, in English and French

Full email and LinkedIn outbound sequences in Lemlist, including Blitz (mandate countdown) and Nurture campaign architecture, in English and French

10 sales one-pagers across both products and buyer segments, in English and French

LinkedIn content strategy, calendar, captions, and 4 reusable Canva graphics templates

CRM setup in Attio: lead-status tracking, Lemlist-to-Attio sync, and reply-triggered hot-lead workflows

Full handoff: AI-ready messaging reference and workflow guide, posting consistency kit, blog topic bank, and templatized campaigns so the team runs the system on their own

3x LinkedIn reply rate on cold outreach vs. the 2-3% baseline (7.6% English, 8.2% French) in the first 4 weeks

34.9% LinkedIn connection acceptance rate on cold English outreach

98.8% email deliverability and 37.4% open rate on cold French email

3 bilingual outbound campaigns live within the first month of the engagement