Social Media Strategy and Content Development for Book Launch
Portfolio project
Verified paid work

Overview
Built a creator's social media presence and content strategy from scratch to promote an upcoming Fall 2026 book launch and supporting speaking/book tours.
The creator had inactive profiles across multiple platforms and needed end-to-end support: content creation, a syndication strategy across channels, identification of the highest-impact platforms and content types, and a sustainable approach to both short-term promotion and long-term brand growth.
My Role
Content creation and direction on video scripts, hooks, and CTAs aligned with brand goals and ongoing campaigns
Monthly content calendars with platform-specific strategies, optimized for syndication across Instagram, TikTok, LinkedIn, and YouTube Shorts
All graphics, carousels, and short-form video editing for Reels and TikTok
Keyword and tag research for SEO, reach, and target audience optimization
Email marketing in Kit: templates, workflows, opt-in funnels, and weekly newsletters covering podcast episodes, social content, and upcoming events
Key Results
600% increase in average organic Instagram and TikTok views over 3 months
2x organic YouTube Shorts total views and engaged views (40% retention rate) in 2 months
650% increase in TikTok views in 1 month
400% increase in email subscriber opt-ins
Media


0 likes · 14 views · May 23, 2026
Developed organic social media strategy and email marketing content for a creator's book launch, boosting engagement and reach.
Timeline
Dec 11, 2025 - Jun 22, 2026