Social Media Strategy and Content Development for Book Launch by Olivia CaseySocial Media Strategy and Content Development for Book Launch by Olivia Casey

Social Media Strategy and Content Development for Book Launch

Olivia Casey

Olivia Casey

Verified

Overview
Built a creator's social media presence and content strategy from scratch to promote an upcoming Fall 2026 book launch and supporting speaking/book tours.
The creator had inactive profiles across multiple platforms and needed end-to-end support: content creation, a syndication strategy across channels, identification of the highest-impact platforms and content types, and a sustainable approach to both short-term promotion and long-term brand growth.
My Role
Content creation and direction on video scripts, hooks, and CTAs aligned with brand goals and ongoing campaigns
Monthly content calendars with platform-specific strategies, optimized for syndication across Instagram, TikTok, LinkedIn, and YouTube Shorts
All graphics, carousels, and short-form video editing for Reels and TikTok
Keyword and tag research for SEO, reach, and target audience optimization
Email marketing in Kit: templates, workflows, opt-in funnels, and weekly newsletters covering podcast episodes, social content, and upcoming events
Key Results
600% increase in average organic Instagram and TikTok views over 3 months
2x organic YouTube Shorts total views and engaged views (40% retention rate) in 2 months
650% increase in TikTok views in 1 month
400% increase in email subscriber opt-ins

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Posted May 23, 2026

Developed organic social media strategy and email marketing content for a creator's book launch, boosting engagement and reach.

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Timeline

Dec 11, 2025 - Ongoing

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