Copywriting for Digital Growth- The Lean Six Sigma Company
Andre Piti
The Client
The Lean Six Sigma Company is an international firm with HQ in The Netherlands and active operations in 15 countries.
Their scope is to coach businesses and professionals on processes optimization and continuous enhancement according to Lean, Six Sigma and Agile methodologies and SO regulations.
These approaches are known for having driven Toyota and hundreds of other big brands to success.
Project Overview 🔎
The firm contacted me to help them reach several objectives for growth, mainly related to the Italian division.
Among the main tasks, I have planned and created content for a yearly editorial plan on social media, in tandem with SEO articles to continuously boosting the blog and keep the traffic high.
The organic campaigns have paired well with the already ongoing digital advertising, improving the organic lead base by around 33% on Linked-in.
The project evolved a lot during the collaboration, bringing us to test and implement several other strategies (depending on channels, target audiences and objectives); more types of content were:
🟧 Whitepapers
🟧 Email campaigns
🟧 Landing pages
🟧 Surveys content
🟧 Flyers
🟧 Social Media Ads
Challenges ⚔
At the time of contracting, the firm's Italian division had two objectives:
🟩 Strengthen their digital presence
🟩 Improving conversions for specific courses offered
The strategy was to start see the traffic response to a purely organic content, so I have created SEO-optimized blog articles related to the countless applications of the Lean Six Sigma methodology. The articles have been paired with a social media editorial plan on Linked-in and Facebook.
Results 🏁
At the yearly review, we agreed on continuously find new way of improving and optimizing the marketing efforts to push the growth, and observed results such as:
🟦 Follower base grown by around 33% organically
🟦 Website traffic had peaks of around +40%
🟦 Strengthened sales conversions for the articles that included a sales funnel
🟦 Overall improvement of content quality
Social Media Analytics y.o.y for Visitors
Takeaways 🚩
- Strengthened brand authority and conversions
- Boosted lead-base coming from social media
- Consolidated digital presence
2021
