Speedo: Organic Social Media
Milena Toro
Responsibilities:
Brand Playbook
Organic + Paid Content
Social Media Copywriting
Community Management
Influencer Campaigns
Trends + Insights
As a Community Manager for Speedo, I identified key trends and engaged with the swim community on Instagram, Facebook, and Twitter. As a Copywriter, I worked collaboratively with an Art Director and Creative Director to develop social first (paid and organic) content (that resonated specifically with swimmers) and increased sales.
Twitter interaction sparked from Community Management with rapper “Tobi Lou” after featuring Speedo in his music video for 2019 single, “Waterboy”
Paid Organic Social Copy
Art/Copy Collaboration
+ CAN’T STOP, WON’T STOP 🏊
PLATFORMS AND FORMAT: Static Ad
Post Copy: Speedin’ past the competition like a LZR #SpeedoSzn 😎👏💥
Headline: Can’t stop, won’t stop. 🏊
CTA: Shop Now
+ TROPIC LIKE IT’S HOT 🌴
PLATFORMS AND FORMAT: FB/IG (Still-image)
Post Copy: Make waves at the beach this #SpeedoSzn 😎💦
Headline: Tropic like it’s hot 🌴
CTA Button: Shop Now
+ KICK IT WITH SPEEDO
PLATFORMS AND FORMAT: FB/IG Still-image (Still Image)
Post Copy: Drip (sneaker) drop. 👟💦
Headline: Kick It with Speedo
Link Description: Hydro Force XT Cross-Trainer
CTA Button: Shop Now
+ NO BLUR IN SIGHT 🌊
PLATFORMS AND FORMAT: Static Ad
Post Copy: Swim with the fishes 👀🏊
Headline: No blur in sight 🌊
CTA: Shop Now
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Posted Sep 28, 2023
As a Copywriter, I worked collaboratively with an Art Director and Creative Director to develop social first content that resonated with swimmers.
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