Speedo: Organic Social Media

Responsibilities:

Brand Playbook

Organic + Paid Content

Social Media Copywriting

Community Management

Influencer Campaigns

Trends + Insights

As a Community Manager for Speedo, I identified key trends and engaged with the swim community on Instagram, Facebook, and Twitter. As a Copywriter, I worked collaboratively with an Art Director and Creative Director to develop social first (paid and organic) content (that resonated specifically with swimmers) and increased sales.

Twitter interaction sparked from Community Management with rapper “Tobi Lou” after featuring Speedo in his music video for 2019 single, “Waterboy”

Paid Organic Social Copy Art/Copy Collaboration

+ CAN’T STOP, WON’T STOP 🏊

PLATFORMS AND FORMAT: Static Ad Post Copy: Speedin’ past the competition like a LZR #SpeedoSzn 😎👏💥 Headline: Can’t stop, won’t stop. 🏊 CTA: Shop Now

+ TROPIC LIKE IT’S HOT 🌴

PLATFORMS AND FORMAT: FB/IG (Still-image) Post Copy: Make waves at the beach this #SpeedoSzn 😎💦 Headline: Tropic like it’s hot 🌴 CTA Button: Shop Now

+ KICK IT WITH SPEEDO

PLATFORMS AND FORMAT: FB/IG Still-image (Still Image) Post Copy: Drip (sneaker) drop. 👟💦 Headline: Kick It with Speedo Link Description: Hydro Force XT Cross-Trainer CTA Button: Shop Now

+ NO BLUR IN SIGHT 🌊

PLATFORMS AND FORMAT: Static Ad Post Copy: Swim with the fishes 👀🏊 Headline: No blur in sight 🌊 CTA: Shop Now

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