PEDIASURE TET MINIGAME 1 + MINIGAME 2
Nguyen Phung Khanh Linh
Project Manager
Copywriter
Social Media Marketer
This is Tet campaign where we launched 2 minigames for our consumers to play and get free gifts
Objective: Gain more reach/engagement & attract consumers
My responsibilities:
Draft content + visual for agency to execute from stage Awareness to Announce Winners
Copywriting content for each post
Brainstorm and prepare gifts for consumer
Gift logistics & shipping to consumers on time
Sign up with Department of Industry & Trade (Sở Công Thương) to approve executing 2 Minigames to consumers
My achievement:
Overachieved KPI with more than 5000 signing up & <20k engagements/reach each post
