Market Research Project Management
Giovanna F.
Throughout my career, I have worked with a wide range of methodologies, including brand studies (Equity, Communication Assessment, Archetypes), ad-hoc and continuous studies, Purchase Journey, MaxDiff, Decision Trees, Hierarchy Analysis, Consumption Habits, Matrix and Adhoc Segmentations, NPS, Neuroscience, Product Testing, Concept Testing, among others, spanning various categories.
Like this project
Posted May 2, 2024
Customer service and management of quantitative research projects. From developing complex questionnaires to detailed visual report creation and analysis
Consumer Insights at Shows and Festivals
Global Sustainability Trends: Consumer Impact
