Market Research Project Management
Giovanna F.
Throughout my career, I have worked with a wide range of methodologies, including brand studies (Equity, Communication Assessment, Archetypes), ad-hoc and continuous studies, Purchase Journey, MaxDiff, Decision Trees, Hierarchy Analysis, Consumption Habits, Matrix and Adhoc Segmentations, NPS, Neuroscience, Product Testing, Concept Testing, among others, spanning various categories.
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Posted May 2, 2024
Customer service and management of quantitative research projects. From developing complex questionnaires to detailed visual report creation and analysis
