Strategic New Market Expansion for a Renewable Energy Enterprise

Focus areas: Strategy/Marketing/Operations Sector: Social Enterprise (Renewable Energy) Summary: Collaborated with a social enterprise focused on renewable energy to design and implement a comprehensive market entry strategy for solar-powered solutions targeting underserved rural communities. The program integrated new market development, go-to-market (GTM) strategies, branding, pricing, and sales enablement to drive adoption and impact while ensuring sustainability. Key Outcomes: 1. New Market Development: Entered and established operations in three underserved regions, creating a roadmap for scalability in similar markets across the country. 2. Go-to-Market (GTM) Strategy: Devised a phased GTM plan leveraging grassroots campaigns and partnerships with local NGOs to build trust and awareness. 3. Branding Strategy: Built a strong, community-focused brand identity, highlighting the dual benefits of sustainability and economic upliftment, increasing brand recall by 50%. 4. Pricing Strategy: Designed a tiered pricing model with affordable financing options, increasing product adoption by 40% in target communities. 5. Sales Enablement: Trained a network of 50+ local sales agents and developed marketing collateral in regional languages, enhancing sales conversions by 35%. Technologies/Concepts Used: 1. Renewable energy systems and rural electrification models. 2. Community-centric branding and storytelling techniques. 3. Pricing analytics and segmentation. 4. Sales enablement tools and localized strategies. 5. Data-driven analysis, market research, competitor analysis etc. 6. Financial modelling and analysis