Launching a New Market Strategy for Tech Startup
Sandipan Banik
A rapidly growing SaaS startup specializing in AI-driven digital retail platforms for the digitalization of small and mid-sized retailers, was established to help businesses use easy no-code tools to build intuitive digital store fronts to provide quality customer experiences. With proven success in its domestic market, the company sought to expand internationally, targeting the UAE market to leverage its vibrant business ecosystem, strategic geographic location, and increasing demand for digital transformation. The leadership recognized that entering a new market would require a comprehensive strategy to ensure sustainable growth and profitability.
Objectives
Setting up a new office and business operations.
Develop and implement a brand strategy.
Build local strategic partnerships, vendors, suppliers, integrators, etc.
Ensure compliance with local laws.
Develop and implement a sales strategy to acquire new customers in the new market.
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Posted Dec 19, 2024
Sandipan successfully developed and executed a comprehensive market entry strategy for a tech startup, leading to increased brand visibility UAE markets.
