Science A-Z Interactive Campaign

The purpose of the project was to present the product in a fun and interactive environment that would increase trial sign-ups. The resulting campaign was a smashing success! In the first two months, we had over 12,000+ experience sign-ups and doubled year-over-year sales.

My participation in the project included:

Ideate, delegate, write, and manage original content for the experience.

Develop communications and advertising plan to grow awareness of Science A-Z through a high-profile integrated marketing program (VIP invites, email campaigns, Instagram filters, landing page, and social media advertising)

Screen write and direct Science A-Z Demo and commercials.

Collaborate with Designers, Product Management, Sales, and Events Team stakeholders to successfully launch the experience.