Science A-Z Interactive Campaign
Marshele Scherrer
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Posted Jul 16, 2025
Led content and marketing for an interactive museum campaign that drove 12K+ sign-ups and doubled sales in just 2 months.
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The Science A-Z Discovery Museum
The purpose of the project was to present the product in a fun and interactive environment that would increase trial sign-ups. The resulting campaign was a smashing success! In the first two months, we had over 12,000+ experience sign-ups and doubled year-over-year sales.
My participation in the project included:
Ideate, delegate, write, and manage original content for the experience.
Develop communications and advertising plan to grow awareness of Science A-Z through a high-profile integrated marketing program (VIP invites, email campaigns, Instagram filters, landing page, and social media advertising)
Screen write and direct Science A-Z Demo and commercials.
Collaborate with Designers, Product Management, Sales, and Events Team stakeholders to successfully launch the experience.