Eko Brand Refresh: Enhancing Clarity and Conversion

Eko’s interactive video tech was powerful—but confusing. Prospects didn’t get it, and we were leaving conversions (and credibility) on the table.

When the company pivoted from entertainment to B2B e-commerce, I led a full brand refresh to reposition Eko as the conversion-driving tool it actually is. Partnering closely with our product and creative teams, and informed by constant feedback from our sales team and demo calls, we turned complex tech into a clear, compelling story that clicked with Direct-to-Consumer brands.

We overhauled the website with sharper messaging, a streamlined UI, and a high-impact visual that showed exactly how interactive video supercharges product pages. No guessing. No jargon. Just a simple focus on what DTC marketers really cared about—more conversions

The result? A sleek, strategic brand presence that didn’t just look better—it converted better. Because once people understood the product, they wanted it.