Applytrack was born from a personal pain point: the chaos of managing hundreds of job applications across multiple platforms, losing track of follow-ups, and wondering which companies actually opened your emails.

The design and user experience philosophy drew heavy inspiration from Huly, the all-in-one project management platform.

Huly's elegant approach to complex workflows, combining tasks, documents, and communication in a unified interface showed me how powerful simplicity could be.

Their Kanban-style boards, real-time collaboration features, and clean information architecture became the foundation for how Applytrack would handle the equally complex world of job applications.

Like Huly transforms team collaboration, Applytrack transforms job hunting into a manageable, strategic process.

The hero section carried the weight of first impressions, it needed to immediately communicate control and clarity to stressed job seekers.

I explored two distinct directions: a dark mode interface that felt focused and distraction-free, perfect for late-night application sessions, and a light mode that projected optimism and energy during what can be a discouraging process.

Each told a completely different emotional story, and choosing between empowerment through calm versus empowerment through brightness took more iterations than expected.

Oh, and I settled for the light mode just because it looks most professional and related to the brand generally.

After countless tweaks, Applytrack website emerged as a premium looking site, that targets users actual problems, displays how it's a solution, and keeps information accessible and easily readable by all.

A potential lead generation machine.

Currently under development. The devs are doing what they do best 🙂