Surro is a platform that helps hopeful parents and surrogates find each other and start the journey to building a family.

My job was to design and develop a website that feels welcoming, trustworthy, and simple so visitors understand how Surro works and feel safe taking the next step.

Create a warm and professional site that builds trust right away

Make it easy for parents and surrogates to explore the process and start a conversation

Use clear copy and visuals to explain how the platform works without overwhelming visitors

The final site gives a calm and inviting first impression. Visitors can quickly learn what Surro does, how it works, and how to get started. Early feedback showed that the design helped build confidence and encouraged more sign ups from both parents and surrogates.

Currently under development 🙂

The devs are doing what they do best.