Custom WordPress Website for The Birdie Cage
Shubham Kumar Sinha
Like this project
Posted Oct 9, 2025
Developed a custom WordPress site for The Birdie Cage with booking integration and brand consistency.
A few words about the project
The Birdie Cage is a modern indoor golf simulator studio based in Nerang, QLD. Their mission is to offer a premium yet welcoming experience for serious golfers and social groups alike. They needed a high-performing, mobile-first website that reflects their brand: industrial-modern, professional, and engaging.
As a trusted development partner, Codefreex delivered a custom-built WordPress website tailored to meet their specific goals — from real-time booking integration to brand-consistent design and future-ready performance.
This project is a perfect showcase of website development for golf businesses looking to build strong digital foundations.
Industry: Indoor Golf Sim Studio
Location: Nerang, QLD, Australia
Solution: Custom Website with Booking Integration
Website: https://thebirdiecage.com.au/
The Challanges
Modern Design for Golf Enthusiasts: Crafting a website that reflects a modern industrial aesthetic while appealing to both serious golfers and casual visitors was a unique creative challenge.
Booking Integration with GymMaster: Integrating third-party booking software (GymMaster) with seamless UX/UI and no performance lags required careful planning and testing.
Mobile-Responsive Experience: Most users browse and book on mobile. Ensuring the site worked perfectly across all screen sizes was essential.
Editable Website for In-House Use: The client wanted a system they could easily update themselves, without depending on developers for small changes or content updates.
SEO-Ready Structure: The website needed to follow SEO best practices — clean URLs, meta tags, fast loading, and proper heading structures — to rank for local and niche golf-related searches.
Brand Identity Consistency: Maintaining design alignment with their brand’s dark tones, timber accents, bold typography, and clean layout across all pages was critical.
The solution
Custom WordPress Design: Developed a bespoke 5-page website (Home, About, Memberships, Booking, FAQ) using WordPress for flexibility and SEO control — optimized for indoor golf web design needs.
GymMaster Integration: Implemented seamless integration of GymMaster booking software, including waitlist functionality, without breaking the site flow.
Mobile-First Development: Built with mobile responsiveness at the core, ensuring fast-loading pages, intuitive navigation, and excellent user experience on smartphones and tablets.
User-Friendly CMS: Created reusable content blocks and a simple backend editor, empowering the client to update text, images, and pricing without any technical help.
SEO Foundations for Golf Niches: Applied on-page SEO techniques: schema markup, optimized headings (H1-H3), internal links, and image alt texts to target keywords like indoor golf website, golf studio web design, and golf simulator booking site.
Brand-Led UI/UX Design: Matched the client's branding with dark wood-style elements, bold fonts, and professional layout — ensuring consistency in visual identity across desktop and mobile.
