ChurchedApp: Creating a Seamless & Connected Church Experience

Iyebiye Olatokun

The Churched App is a full-scale church management software designed to streamline church administration and engagement for congregations of all sizes, from single-location churches to large multi-campus ministries. The app was created to solve the biggest challenges in church management: fragmented systems, high pricing, and poor user experience.
Many existing solutions either have prohibitive pricing or suffer from poor usability. As a result, churches struggle to find a comprehensive, affordable, and user-friendly tool to manage their operations and engage their communities effectively.
The Churched App was built as a one-stop hub that integrates the best features of existing solutions while prioritizing seamless UX and affordability. At its core, it helps churches automate and deepen their connection with their people without the complexity or high costs of traditional church management software.
Challenge
The success of The Churched App relied on clear, intuitive UX writing that would make the app easy to navigate for pastors, church administrators, and volunteers, many of whom may not be tech-savvy.
The key challenges were:
Creating an intuitive experience across 800+ web app screens and two mobile apps, ensuring that users could manage their church operations effortlessly.
Writing microcopy that simplifies complex processes, making church management tasks feel seamless rather than overwhelming.
Creating the USP-driven Landing Page Copy that clearly communicated The Churched App’s value proposition and how it solves real church management problems.

My Role

UX Writing & Microcopy
I was responsible for creating the UX copy across 800+ web app screens and two mobile apps, ensuring that every interaction was clear, intuitive, and seamless. My focus was on guiding users effortlessly through the platform by writing microcopy that:
Anticipates user motivation before an action
Provides simple, easy-to-understand instructions for each task
Delivers immediate feedback after the user takes action
From event scheduling to donation tracking, every piece of UX copy was designed to make church administration as frictionless as possible, even for users with no prior experience using church management software. Landing Page Copy
Beyond the product experience, I wrote the high-converting, USP-driven landing page copy for thechurchedapp.com. The goal was to clearly communicate the app’s value, positioning it as the best alternative to overpriced or complex church management solutions. The landing page messaging focused on:
Community-driven automation, emphasizing how churches could streamline operations while strengthening connections
Ease of use, making it clear that pastors, administrators, and volunteers could manage everything without a steep learning curve
Affordability, reinforcing that Churched App removes the cost barrier that often prevents churches from adopting all-in-one solutions
Both the UX copy and landing page messaging worked together to ensure a seamless onboarding experience, helping churches understand the value of the product before signing up and guiding them through effortless adoption once they started using the app.
Results
Seamless User Experience: The UX writing made complex church management tasks simple and intuitive, reducing friction for new users.
Stronger Customer Engagement: The microcopy directly addressed the real needs of pastors and church admins, making it easier for churches to adopt the app.
High-Conversion Landing Page: The messaging on Churched.org effectively communicated the app’s value, leading to increased interest and sign-ups.
Sales Enablement: The clarity of the UX and landing page copy empowered the sales team, giving them a strong foundation to onboard enterprise customers effortlessly.
Impact
The Churched App is redefining how churches automate, engage, and manage their communities. By focusing on clarity, ease of use, and affordability, the platform is now a game-changer in church management software.
For me, this project was about more than just writing. It was about ensuring that every church—whether small, mid-sized, or mega—had access to a tool that truly works for them. The Churched App is not just software. It’s a way for churches to connect more deeply with their people, without the technical or financial barriers that have held them back.
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Posted Feb 13, 2025

Created the UX microcopy and landing page copy for The Churched App, a full-scale church management tool, making it easy for every user to navigate and adopt.

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