How we increased upsells by +300% — ScreenApp

ScreenApp is an AI tool designed to watch videos on your behalf, delivering instant insights.

The primary challenge was to assist the team in helping them:

Reducing churn rates

Increasing activation rates.

Streamlining the design-to-development process.

Our team initiated the project with a virtual discovery workshop to pinpoint the key bottlenecks within ScreenApp's product, prioritize initiatives, and establish clear outcomes.

Following this, we carried out a series of UX research, and UI design activities bring the new vision to life.

Our research process began by posing three critical questions to better understand user interaction with the platform:

How are users using the platform?

What do they [really] think?

What are they saying?

The objective was to collect qualitative insights initially, providing us with a deeper comprehension of the actual user experiences and interactions taking place.

Once the insights were in, we ran a lean UX audit to evaluate the current experience and how well it’s serving users. The audit is focused, quick, and gets to the heart of where improvements are needed. This audit keeps decisions data-driven, not “gut-driven.” Start with problems, not ideas.

Once we pinpointed the inefficiencies, our team gained the clarity and confidence needed to tackle the solutions effectively.

We introduced our custom Figma UI Kit and Design System called Shipfaster UI to streamline the design process and enhance ScreenApp's internal procedures.

Our efforts centered on revamping the entire app with foundational design principles, integrating strategic 'growth hacks' where appropriate. Additionally, we supplied all responsive views to ensure that developers had every resource necessary for seamless implementation.

On Tuesday, 20th of August the ScreenApp team has successfully shipped majority of the updates to production.

Quoted directly from the founder himself, “Best week in sales ever and traffic has a huge spike. We've essentially doubled upgrades (latest show over +300%). I love when a good plan comes together”.

"We’ve essentially doubled upgrades (+300%). Best week in sales ever and traffic had a huge spike. I love it when a good plan comes together. Without Michael and his team, we wouldn’t have been able to reach the level of growth that we’re reaching now. They have been fantastic in helping us define and align business goals to the work they produce. Everything the team works towards is informed by clear business goals and that is what I love about them."

Andre Smith Founder