SmileUnion - Revamped Email Designs

TLDR;

We did a a series of email re-designs for SmileUnion - a European based orthodontic company that specializes in at-home teeth alignment services. The old emails were off-brand and poorly structured. We cleaned them up, branded them properly, and coded them into interactive/responsive HTML templates. SmileUnion saw a near-immediate uptick in click-through and conversion!

SmileUnion Welcome Email

Background

SmileUnion, a European orthodontic company, was seeking a fresh update to their existing email campaigns. The old versions weren't capturing the vibrant essence of their at-home teeth alignment services.

The previous emails were somewhat dull, uninspiring, and failed to engage their target audience. CTRs were low. Our task was to turn this around, showcasing the brand through proper design.

The Transformation

We transformed their email designs - giving each a fresh, branded look using the vibrant colors showcased throughout their site. We added interactive designs that echo SmileUnion's friendly and energetic feel.

The Results

1. Increased Engagement: The redesigned emails captured people's attention so well that we saw a 37% increase in clicks.
2. Higher Conversion Rates: These engaging and attractive emails didn't just stop at getting clicks. They worked (as designed), encouraging a fantastic 28% more people to embark on their smile journey with SmileUnion.
3. Beautiful, branded emails that properly represented the SmileUnion brand.

Conclusion

Thanks to the vibrant revamp, SmileUnion's email campaigns are now something the team can be proud of. It's drawn in more people to start their journey to a brighter smile.

Cheers to brighter smiles and happier inboxes with SmileUnion!