Email Rebranding for The Steeping Giant
Harlan Rappaport
Objective
Revamp The Steeping Giant's customer welcome sequence to enhance brand connection, alleviate customer pain points, and boost conversion and engagement rates.
Strategy
Developed a concise 8-email series showcasing the brand's story, services, and solutions to common customer queries, fostering a stronger initial connection with clients.
Results
Achieved a notable 28% boost in customer engagement and a 35% increase in conversion rates, affirming the strategy's effectiveness in resonating with the target audience.
Conclusion
The refreshed email series not only revitalized The Steeping Giant's brand image but also significantly improved customer interaction, setting a positive trajectory for future communications. Check it out below!
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Posted Sep 19, 2023
I worked with The Steeping Giant to overhaul their email sequences, providing a fresh, branded design-heavy makeover that increased conversions across the board
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