Jordan Craig Black Friday-Cyber Monday Campaign

I had the amazing pleasure of working with Jordan Craig, a large D2C urban clothing brand, on their 2023 BFCM campaigns. My responsibilities involved copywriting, designing, developing, and executing on 12 strategic emails over four days during Black Friday and Cyber Monday, the busiest weekend in ecommerce. The campaign was a huge success and JC had their largest BFCM weekend since inception, with over $250k+ in revenue generated from email. To view the full case study, please click HERE.



Jordan Craig Case Study

Jordan Craig Case Study

Full-Detail Case Study for JC



By the numbers:

• 12 Emails Created (6 BF, 6 CM)
• 100,000+ Recipients
• $250,000 in Revenue Attributed to Email