Jordan Craig Black Friday-Cyber Monday Campaign
Harlan Rappaport
I had the amazing pleasure of working with Jordan Craig, a large D2C urban clothing brand, on their 2023 BFCM campaigns. My responsibilities involved copywriting, designing, developing, and executing on 12 strategic emails over four days during Black Friday and Cyber Monday, the busiest weekend in ecommerce. The campaign was a huge success and JC had their largest BFCM weekend since inception, with over $250k+ in revenue generated from email.
To view the full case study, please click HERE.
By the numbers:
12 Emails Created (6 BF, 6 CM)
100,000+ Recipients
$250,000 in Revenue Attributed to Email
Like this project
Posted Dec 30, 2023
The JC BFCM Campaign was a strategic email marketing initiative that successfully sent 12 tailored emails and generated $250k in revenue.
