Enhancing an Influencer's Virtual Yoga Academy
Melisa Echeverri
This was one of the most creative and successful experiences in my career as a freelance content creator and community manager.
In 2022, Gina Acuña contacted me. She was seeking assistance in creating content and managing her social media accounts as an influencer, as she had two businesses to attend to, and her daily interactions with her audience were increasing.
We started working in September and the first mission was to create a virtual academy. She had five yoga and meditation courses, but there wasn't anything to join them under a brand. That's why we created the Wellness Academy (Academia del Bienestar).
By that time Gina only had a YouTube channel and produced lives on Instagram. So we decided to create an Instagram campaign to promote the Wellness Academy and started to produce a meditation podcast on Spotify.
As Gina had an audience of 58K on Instagram and numerous yoga students, we achieved an impressive reach, attracting new customers and enhancing her visibility.
Additionally, Gina was interviewed by both local and international media for promoting a healthy lifestyle post-pandemic.
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Posted Jan 24, 2024
Created and implemented a comprehensive social media strategy for multiple small businesses, resulting in increased online visibility and engagement.
