Heartfelt Branding with a Personal Touch

Case Study: Inspired Beauty & Wellness Branding

Client Overview

Business Name: Inspired Beauty & Wellness Industry: Holistic Health & Wellness Website: inspiredbeautywellnessgb.com Mission: Helping people where they need it most through personalized beauty and wellness services.

Project Scope

Deliverables: Logo, Branding, Color Palette, and Visual Identity Objective: To create a brand identity that reflects the client’s mission, personal style, and connection with her customers while incorporating a meaningful design element—her daughter’s drawing.

The Challenge

Inspired Beauty & Wellness needed a logo and branding that:

Captured their holistic and personal approach to beauty and wellness.

Felt warm, inviting, and professional to attract their ideal clientele.

Incorporated a sentimental element—a drawing by the client’s daughter.

Balanced creativity with clarity, ensuring the logo was adaptable across various branding materials.

The Solution

I worked closely with the client to refine her vision, ensuring the brand identity aligned with her mission while maintaining a professional aesthetic.

1. Logo Development

I started with the original drawing from her daughter, carefully refining its form while maintaining its heartfelt essence.

The typography was chosen to reflect a blend of elegance and approachability, appealing to a wide audience.

A clean yet organic symbol was integrated to symbolize wellness, transformation, and care.

2. Color Palette & Brand Aesthetic

A soft, natural color scheme was selected to evoke feelings of warmth, trust, and well-being.

Earthy and muted tones were balanced with a touch of sophistication to appeal to the brand’s ideal customers.

3. Final Brand Identity

A versatile logo that works across business cards, website, social media, and product packaging.

A clear brand guide with typography and color recommendations to maintain consistency across all platforms.

The Results

A cohesive, memorable brand identity that resonates with the client’s mission.

A logo that holds deep personal meaning while remaining versatile and timeless.

A professional and inviting aesthetic that helps attract and retain ideal clients.

Client Feedback

“I couldn’t be happier with the logo and branding! Lea took my vision and brought it to life in a way that truly reflects what Inspired Beauty & Wellness stands for.”

Final Thoughts

This project was a beautiful blend of creativity, personal storytelling, and strategic branding. By staying true to the client’s vision while refining it for professional use, we created a brand identity that speaks to both heart and business.