Brochure: Design for Global Healthcare Outreach

Case Study: Brochure Design for Finding Oma

Client Overview: Organization: Finding Oma Industry: Non-Profit Healthcare & Medical Missions Project Type: Brochure Design Website: www.findingoma.org Mission: Finding Oma connects globally-minded healthcare professionals and international medical mission trips to deliver simple yet impactful solutions to regions in most need.

The Challenge

Finding Oma is a non-profit organization dedicated to improving healthcare access in underserved regions by connecting skilled healthcare professionals with areas that lack critical medical resources. The organization needed a brochure to succinctly communicate its mission, services, and impact to potential volunteers, donors, and supporters. The existing communication materials were not effectively conveying the global scope of their work and the direct, impactful solutions they provide.

The Solution

I worked closely with the team at Finding Oma to design a brochure that would clearly communicate the organization’s goals and reach a wide audience, from potential volunteers to donors and partners.

1. Clear and Compelling Messaging

We focused on creating a strong narrative that communicated the core mission of Finding Oma: connecting healthcare professionals with communities that need their expertise the most. The brochure highlights the global impact, the ease of involvement, and the organization’s commitment to delivering simple yet powerful solutions to health challenges in underserved regions.

2. Visual Design

The brochure design emphasizes clean, professional visuals with elements that convey both the global nature of the work and the human connections that Finding Oma fosters. The colors, fonts, and imagery were chosen to resonate with the organization's identity—one of hope, health, and community.

3. Practical Layout

The layout was designed to guide readers through the information with ease, ensuring key details about the organization’s mission, upcoming trips, and ways to get involved were clear and accessible. The brochure is designed to be used in various settings, whether it’s handed out at events, mailed to supporters, or used online.

The Results

A visually impactful brochure that communicates the mission and values of Finding Oma in a concise and professional format.

A useful tool for outreach, helping the organization attract new volunteers, donors, and partners.

Positive feedback from the client, who expressed that the brochure successfully encapsulated the organization's global reach and humanitarian spirit.

Client Feedback

"The brochure perfectly communicates our mission and the impact we strive to have. It’s been a great asset in our outreach efforts."

Final Thoughts

This project was a rewarding experience, allowing me to contribute to a cause that connects healthcare professionals with communities in need, helping to make a global impact. The Finding Oma brochure now serves as a powerful tool for spreading awareness and growing the organization’s network of volunteers and donors.