Water Management System Company Website Redesign
Karina Slizova
Water Management System Company | Website Redesign (Webflow CMS)
The History section highlights the organization’s journey and evolution in the field of water management.
The Services section showcases what the organization offers — from water monitoring systems and treatment solutions to maintenance and data analytics. A successful design clearly separates each service with icons or visuals, short descriptions, and optional links to deeper pages. For a water management company, this section conveys technical expertise and reliability through structured layouts, consistent color usage, and real-world imagery.
The Brochures or Resources section provides visitors with downloadable materials — such as technical specifications, sustainability reports, or service overviews. Design-wise, it should feel organized and easy to navigate, often presented as a grid or card layout with document icons and brief summaries.
The CTA section is designed to encourage user engagement — whether it’s contacting the organization, requesting a demo, or learning more about services. In water management websites, CTAs often emphasize partnership, sustainability, or innovation. Effective design keeps the CTA visible with strong contrast, concise language (“Get Started,” “Contact Us,” “Join Our Mission”), and water-inspired visual cues.
This project focused on a full website redesign for a Water Management System company operating in the New Mexico area.
As both a designer and developer, I aimed to improve not only the visual identity but also the content structure, SEO performance, and overall user experience.
The result is a modern, clean, and SEO-optimized website built on Webflow CMS, giving the client full flexibility to manage services, projects, and marketing materials with ease.
Challenges
Before the redesign, the website had several structural and strategic issues:
All services were listed on a single page, making it difficult for search engines to rank them individually.
The portfolio lacked organization and wasn’t linked to specific services.
The website provided little context about service areas or team credibility, which limited user trust.
There were no clear CTAs (Calls to Action) or conversion points to drive engagement.
The design looked outdated, lacked breathing room, and didn’t effectively communicate the company’s value.
Process
1. Information Architecture & SEO Strategy
Proposed a separate page for each service to improve both navigation and SEO.
Built a CMS-driven portfolio system where each project can belong to multiple service categories.
Added metadata-rich elements such as project timeline, location, and client name to boost search visibility.
Highlighted service area coverage (New Mexico region) on key pages to help search engines and users understand the company’s target market.
2. Design Direction
Preserved the brand color palette, while giving the design a modern, spacious, and story-driven layout.
Created a homepage structure that includes:
A hero section clearly showing service coverage.
A highlighted portfolio item to showcase expertise.
A clear breakdown of services with intuitive navigation.
Multiple CTAs, alternating between guarantee messages and quick consultation offers.
3. Content Expansion
Reworked the About page to include:
Team member profiles and photos.
Company certifications.
A more personal story to build trust with prospects.
Improved the Contact page with:
Large, accessible links to LinkedIn, Facebook, and Instagram.
Clear calls to connect and explore social channels, strengthening brand recall.
4. Development (Webflow CMS)
Designed a scalable CMS structure that allows the client to:
Add or update services and projects easily.
Feature specific portfolio items or services dynamically.
Attach downloadable data sheets and brochures for prospects.
Results
The redesign achieved both visual and strategic transformation:
✅ Improved SEO through structured content and localized targeting.
✅ Enhanced user experience with clearer navigation and modern design.
✅ Increased conversion opportunities via multiple contextual CTAs.
✅ Strengthened credibility with team presentation and certification visuals.
✅ Provided long-term flexibility for the client through Webflow CMS.
Overall, the new website delivers a user-centered, SEO-optimized, and professional digital presence — positioning the company as a trusted leader in water management solutions for the New Mexico region.
Like this project
Posted Nov 2, 2025
Redesigned a Water Management System company's website using Webflow CMS for improved SEO and user experience.
Likes
1
Views
4
