WOW Coffee

Brand Identity Design

Packaging Design

Lisbon, Portugal / Dusseldorf, Germany

2022

WOW Coffee Roasters

Premium Specialty Coffee Rebranding

"Specialty Coffee that will blow your mind"

WOW is a young Portuguese Coffee Roaster who believes the coffee producers are the real protagonists, none of the experiences in specialty coffee would be possible without their passion and dedication. Therefore, WOW is increasingly investing in the construction of a solid and direct relationship with producers in different parts of the world to roast the best coffee and has now evolved on understanding better its target.

WOW's rebrand is filled with abstract and literal representations.

The main concept is based on the journey of taste and smell in the experience during a coffee tasting. This journey is represented as a WAVE. It comes and goes, evolving in a fluid complexity along the mouth, represented in the icon and illustrations throughout the brand. The textures used are graphic representations of ground coffee, followed by the color variations picturing the many aromatic compounds present in a coffee bean.