YDI's Coffee

YDI's Coffee

When Luxury Design meets the Caribbeans for a coffee.

YDI is a luxury coffee brand that brings Caribbean flavor to consumers' everyday lives. With added Caribbean fruit essences, the brand that was born in the heart of Ydelline (founder) brings the best of the island of St. Martin, her homeland, to Europe, starting with Amsterdam. The brand's name comes not only from an abbreviation of the founder, but also works as an acronym for "You Deserve It", with the promise of enabling moments of luxury and self-care amid a busy routine.

Concept

The main challenge in designing the brand was to translate seamlessly the combination of luxury with the Caribbean lifestyle. After many studies and tests, the materialization of the idea came through the use of Art Deco elements, expressive illustrations of the island foliage, and the colors of the Caribbean culture. The combination of these concepts opens an opportunity to be a part of the life of entrepreneurs and people in a daily rush.

The inspiration comes from Cleopatra - one of the most intelligent and prosperous power figures in human history. Through this choice of illustrating a queen in many forms, it would demonstrate power, serenity and plenitude. The intent is also to address the career trajectory of Ydelline, the brand's founder, who through entrepreneurship managed to build a solid reputation, and now embarks in this new challenge.