Elevating Online Presence for Global Expansion: Landing page
Kriss Patel
UX Designer
Web Developer
UI Designer
ClickUp
Figma
Webflow
BlackLine
Blackline project highlights
Project Overview: The task was to complete the redesign of a landing page initiated by our departed marketing designer. Two pivotal drivers guide this mission: the existing design is outdated and not meeting industry standards, and our ambitious global expansion demands a fresh, contemporary online presence.
My Approach: Approaching this project involved a methodical journey:
Review and Analysis: Dived deep into the existing landing page, identifying design elements that missed the mark with current industry standards.
Global Market Considerations: Explored the company's global expansion strategy, weaving design elements that resonate with an international audience.
Design Enhancement: Nurtured and polished the landing page design, ensuring seamless alignment with our brand identity and contemporary design standards.
Challenges and Solutions: The challenge of inheriting a project mid-way unfolded in adapting to a design language that echoed the departed designer's vision. Striking a balance between continuity and innovation posed an interesting challenge. Solutions emerged organically through collaboration, leading to a design that harmoniously marries the old and the new.
Results: The redesign yielded fruitful outcomes:
Conclusion: In wrapping up, this redesign wasn't just about pixels and colors; it was about telling a story. Unearthing the challenge of continuity turned into an opportunity for creative collaboration. The biggest takeaway is that design is not just about looks; it's a narrative, and every project enriches our storytelling palette.
