Ruthlss is a Canadian-owned clothing company looking to stir things up in the streetwear market. The task was to create long-lasting designs that could be worn for years on high-quality sustainable pieces. The logo is a custom font that combines classic old English characteristics and Cyrillic flourishes. The brand focuses on streetwear and the rough and rugged aesthetic. I created custom illustrations for the brand iconography as well as for all clothing pieces in the collection. The final touch was bringing everything together in the website design process to help sell the brand. I also directed photoshoots and assisted with creative direction across the brand.