Boldr is a Canadian-based vodka seltzer that was looking for a way to differentiate itself in the market. We created a campaign to encourage people to get outside and explore the great outdoors. For this campaign, we created a set of merchandise that people could win through social giveaways and contests. The merchandise was created from 3 different illustrations I made, to accompany the clothing we also created patches to use across platforms.

This is conceptual work and did not make it to the final rounds.

AGENCY: GAS Group