Floods — Brand Design & Web Design

Role: Brand Designer & Web Designer

Overview Floods is the most powerful organic distribution network in the video game industry. They don't follow the algorithm — they saturate it. With a capacity exceeding 5 billion views per month per title, and a 100% performance model billed strictly at CPM, Floods operates where virality meets mathematical precision.

I handled the full creative direction — brand identity from scratch, and a complete high-fidelity web design ready for development.

The Challenge Floods needed a brand and a website that could carry the weight of an audacious positioning. The identity had to feel industrial and data-driven, yet visually striking enough to stand out in an industry flooded with generic aesthetics. The website had to convert game publishers and studios immediately — communicating scale, performance, and trust at a glance. No fluff. Just numbers, proof, and conviction.

Designed the full brand identity — logo, color system, typography, and brand guidelines

Built a comprehensive Brand Book covering positioning, visual language, and application across touchpoints

Designed a complete high-fidelity website in Figma, translating the brand into a conversion-focused marketing site

Crafted a visual language that balances technical credibility with bold, category-defining aesthetics

A sharp, distinctive brand identity that matches Floods' uncompromising market positioning

A complete Brand Book ready for internal and external use

A polished, high-fidelity web design built to convert publishers and studios at first scroll