Vog Travel is a Cameroonian startup digitizing intercity transport ticket sales. The idea is simple: connect travelers to transport companies from a single app, and gradually build a real mobility ecosystem around it. I handled the brand design end-to-end: strategy, visual identity, and a complete brand book.

The intercity transport market in Cameroon is still largely informal. No clear digital reference, no brand that truly inspires trust. Vog had to position itself as the modern solution without copying Western apps, and without looking like the local players who aged before they ever really existed.

We started from a blank page. No logo, no imposed colors, just a name and a vision. We began by laying the strategic foundations of the brand before touching anything visual: who Vog is, how it speaks, and what it refuses to become. Only then did we move on to the visual identity.

An identity built around a single principle: accessible premium. Not luxurious, not low-cost. A logo that builds the journey metaphor directly into the wordmark, a palette narrowed to three colors, a two-typeface system, and a complete brand book so the brand stays consistent everywhere it appears.

A brand that makes people want to trust it. One that looks like what Vog wants to become, not just what it is today.