Smor - Spare parts Marketplace

Orkhan Garibov

Business Owner
Business Development Specialist
Business Strategist
Confluence
Jira

What is Smor?

Car ownership is a convenient thing until the car breaks. Finding the right spare part is a frustrating experience that takes a lot of time, money and effort, and always ends up in confusion.
Our marketplace makes it easy and clear to shop for a spare part. We make sure that users can match a spare part and find the exact fit through our proprietary matching software. This may be done in a variety of ways, depending on what knowledge the customer has.

What I did/do?

Developed Product Vision and Business Plan;
Led product development, managed team of 5 devs and a designer;
Developed GMT and Brand name;
Led venture investment attraction;
Manage day-to-day operations;
Manage team and strategy;
Manage strategic partnerships and investor relations.

What Smor achieved?

#1 car spare parts marketplace in Azerbaijan;
#2 site by traffic in this category;
Attracted over 300,000 USD of investment;
10% (!) conversion rate.
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