Brand Development for a $500M Corporation

The Middlesex Corporation, recognizing the need to evolve, tasked me with giving their company a more contemporary and refined image.

My approach to revitalizing The Middlesex Corporation's online presence encompassed both social media and website strategies.

Across diverse social media platforms, I maintained a the new visual identity, ensuring that our branding remained consistent and recognizable.

By establishing measurable goals and meticulously tracking social media performance. This resulted in quantifiable improvements in engagement and reach, affirming the success of our initiative for a higher recruitment rate.

While developing a new website, I continued to make updates to the existing website to ensure that visitors experience seamless navigation and can access accurate, up-to-date information. This step contributes to bolstering the site's credibility and user satisfaction.

Currently, we are taking a charge in developing an entirely new website for The Middlesex Corporation. From conceptualization to execution, I am collaborating to establish a cutting-edge digital platform that reflects the company's modernized brand.

With outdated project site photos, office depictions, and candid employee photos, I underwent the project of taking renewed photos that seamlessly aligned with the brand's renewed identity. With the focus on teamwork, safety, and our team members, I composed photos that highlighted these commitments.