Objective:

Drive as much traffic as possible to the book's landing page.

Email 1: Grabbing attention—announcing a new book release and teasing with the book description. Promise to share book cover and where to go to get exclusive access (recruiting ARC members).

Email 2: Peak interest—share the book cover and give more details about the book's characters. Mention what they can expect (benefits) from reading the book. Share that the reader can get the book for free (with one small catch—to share their honest review).

Email 3: Drive desire—Share where they can get their pre-order copies. Tell a story (backstory) of the hero/heroine, their conflict and stakes. Share early testimonials from ARC members. Show a snippet/preview of Chapter 1. P.S. (Simply pre-order your book here and get it delivered right to you on [launch date]).

Email 4: Take action—announce the book is live and re-cap on the benefits. Follow and close with a strong, direct call to action. P.S. ("reader review" - ARC reader review).

Email 5: Drive desire and take action—share where the reader can get the book not that it's live. Share another snippet/preview of a conflict-driven scene or chapter in the book. Link to the book with a strong, direct call to action.

Email 6: Take action—tell a story of what inspired the book and tie in the benefit of reading the book. Strong CTA. P.S. (remind the reader to leave a review).

Email 7: Grab attention and take action—follow up with the mailing list and ask if they enjoyed the stories/book. If they did, ask them to take 30 seconds to leave feedback or advice that would help other readers like them make a confident choice in their next book to read.

Joint Venture Marketing: reaching out and communicating with other authors to promote to their mailing list.

Paid promotions: Scheduling paid promotions with various sites to advertise to their fan base on launch day.

Free promotions: Scheduling free promotions with various sites to advertise to their fan base.

Research for ad copy and images that work the best among other authors/publishers.

Split testing a variety of Ad creatives to find a combination that works in the weeks leading to the book launch. Focusing on CPC and CTR.

On launch, duplicate and increase the ad budget of the most successful ad.

Monitor and track ad analytics.