Project Outline:

(View mockup at the bottom)

—Overview

Charisma University is an online, step-by-step program designed to help people build charisma and confidence.

Or, as I like to say—it’s the secret ingredient you never knew you needed to spice up your life.

—The Challenge

I’d been a fan of their YouTube content for a while, so when I finally checked out Charisma University’s sales page, I was hooked.

I loved how they used storytelling to connect with their audience.

I loved that the testimonials included real members with their pictures—making them feel personal and credible.

And I especially loved how they used visuals to package their modules, making it easy for prospective buyers to see the “product” (something most online programs don’t do).

With such a strong foundation, I felt inspired to take it even further.

My goal? To recreate a version that wasn’t just great—but outstanding. One that restructured the buying journey to make it as seamless and persuasive as possible.

—The Process

A few key opportunities stood out right away:

Freeze the navigation pane and include a CTA, social proof, and a clear value proposition—perfect for customers who are ready to buy but just need that final reassurance.

Make the offer and price stand out so they’re instantly visible to fast-scanning visitors.

Provide a clear, concise breakdown of the 60-day guarantee and pricing. This helps customers feel confident that they’re getting the best deal possible.

Focusing on these small but impactful changes could take this sales page from great to exceptional

—The Outcome

By understanding the key principles and structuring them in the right order, we create an experience where the customer feels both in control and deeply connected to the brand.

Their journey through the copy becomes effortless, making the buying decision feel not just easy—but right.

—Final Thoughts

Charisma University’s sales page has a strong foundation.

And with a few strategic enhancements—like freezing the navigation pane, making the offer stand out, and clarifying the guarantee—we created a smoother, more persuasive buying journey.

The result? A sales page that doesn’t just “sell” but guides the customer—helping them feel confident, in control, and excited to take the next step.