CPG Camp runs real-world marketing training, taught by brand leaders. Their boot camps have trained marketers from over 250 companies and schools.
The brief
Explain the whole program in about two minutes. Who it is for, what you learn, and why it works, without it feeling like a sales pitch.
What we made
A 2D explainer that opens on the marketer who feels stuck, then walks through the program.
The live boot camps, Brand Boot Camp and Design a Course
Career acceleration, from the Brand Careers Primer to AI for Brand Managers
The core skills, from targeting and positioning to brand DNA and business planning
A real marketing aptitude test, shown on screen
The reach, marketers trained across 250+ companies and schools
It closes on their own promise. Train, compete, succeed.
Why this style
Simple characters, bold type and their brand colours. Every list is short and on screen just long enough to read, so the viewer never has to pause the video.
Details
Type: 2D explainer animation, education and training
Client: CPG Camp
Studio: CDI Studio
The content belongs to our client. This is a portfolio cut.