AI-Directed Fragrance Commercial Production by Partamas Andras Roland AI-Directed Fragrance Commercial Production by Partamas Andras Roland

AI-Directed Fragrance Commercial Production

Partamas  Andras Roland

Partamas Andras Roland

The Brief

Produce a fragrance commercial designed for both social platforms and broadcast. One continuous take, zero scene breaks. Consistent color and lighting throughout.

Process

Art direction started with reference pulls from luxury fragrance campaigns. Key frames generated to establish the color palette, lighting mood, and bottle placement. Full video sequence produced with a single continuous camera movement. Color graded in DaVinci Resolve. Sound design layered in CapCut.
The challenge was maintaining consistent glass refraction, liquid color, and ambient light behavior across the entire take.

Full Commercial

Stills from the Sequence

Fragrance bottle with atmospheric smoke
Fragrance bottle with atmospheric smoke
Human presence and product interaction
Human presence and product interaction
Macro product detail
Macro product detail
Full scene composition
Full scene composition

Delivery

4K resolution. Social and broadcast formats. Delivered in 3 days from brief to final file.
Like this project

Posted May 10, 2026

Fragrance commercial produced for social and broadcast in one continuous take. Zero scene breaks, consistent color science and lighting throughout.